{"id":489,"date":"2020-10-08T16:00:55","date_gmt":"2020-10-08T13:00:55","guid":{"rendered":"https:\/\/aetsoft.net\/blog\/?p=489"},"modified":"2024-10-17T14:14:49","modified_gmt":"2024-10-17T11:14:49","slug":"tips-to-move-events-online","status":"publish","type":"post","link":"https:\/\/aetsoft.net\/blog\/tips-to-move-events-online\/","title":{"rendered":"6 Flawless Tips to Move Events Online and Maximize Profits"},"content":{"rendered":"

The coronavirus pandemic forced businesses worldwide to reconsider how to arrange public events, which are the life and limb for many. Amidst the situation, they still needed to claim about themselves, so the internet was chosen as the safest way to continue going public. However, they couldn\u2019t avoid cancellations and subsequent monetary losses.<\/p>\n

The event industry was the one to take the major hit. Exhibitions, trade shows, and conferences got under the threat of extinction. To avoid that, event managers had to rapidly shift all these online. At that point, some experienced virtual events for the first time.<\/p>\n

A Virtual Event in a Nutshell<\/h2>\n

A virtual event is an online \u201croom\u201d where people can meet and perform things as normally as they do when attending physical events; watch, talk, or speak, depending on the type of event. For instance, Zoom has become a viral tool for online webinars and conferences in the last six months.<\/p>\n

Let\u2019s see how event managers can ensure a seamless transition to online. The information will be equally useful for those who already did that but still have some troubles, and for those who don\u2019t know how to do that with minimum friction and investments.<\/p>\n

Steps to Move an Event Online<\/h3>\n

First, Get the Word Out<\/h4>\n

Start with an announcement; the sooner you introduce your event, the more people will know about it. Include the reason for the transition \u2014 sure, it is COVID-19 \u2014 in your messaging. For the announcement, you may choose to write a press release, email, or post on social media. In your message, clarify to the attendees that they don\u2019t need to claim refunds for purchased tickets since the event isn\u2019t canceled.<\/p>\n

Finally, and most importantly, explain how the virtual event will deliver value despite the change in format.<\/p>\n

Next, Provide Online Registration<\/h4>\n

Move on with creating a landing page with another announcement. Essentially, this lending page pursues the following purposes: encourage visitors to sign up and provide a brief intro to the event.<\/p>\n

The messaging can be the same as for the one from the previous step, with one additional element: a link to register for the event. If this is a webinar, you may include a list of speakers \u2014 optional, but attracts more attention to the event, especially if the speakers are known experts in the domain.<\/p>\n

Discuss the Options with Speakers<\/h4>\n

Hosting a webinar? Then you should notify your guest speakers about available slots for them to speak and then schedule presentations. Depending on the event\u2019s type, there you may have specific requirements for the speakers.<\/p>\n