FIND YOUR PERFECT APPLICATION

Blockchain solutions
for advertising from Aetsoft

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Direct communication

The distributed nature of blockchain and smart contracts make advertiser-publisher communications direct and transparent.

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Trusted data

With blockchain, every piece of ad campaign data is on the surface. You can see who viewed your ad along with conversions and other key metrics — every action is recorded on the ledger.

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Verified publishers

Think of blockchain as a highly protected database of publishers where there's a small chance of encountering swindlers when buying impressions.

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Security

Single-point-of-failure risks leading to data thefts can now be eliminated, as data on a blockchain network is shared among all participants.

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Valid impressions

Smart contracts could be used to define the audience impressions should target as well as the number of impressions that count as successfully-achieved campaign goals.

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Instant transactions

Smart contracts can streamline advertising transactions, with automatic and instant money transfers to the advertiser’s account upon buying an ad.

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SEE HOW BLOCKCHAIN SOLVES CHALLENGES

Blockchain applications in advertising

Reduced ad fraud

Use case 1. Reduced ad fraud

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Currently

Insufficient transparency of ad impression data leaves advertisers in the dark about who’s generating impressions, which makes marketing analysis and forecasting guesswork.

With blockchain

Blockchain provides you with accurate, real-time insights, giving an exact idea about impression sources and guiding your further marketing activities.

Improve with Blockchain
Audience targeting

Use case 2. Accurate audience targeting

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Currently

When it comes to audience analytics, current analytical tools, though insightful, are not sufficient, with some meaningful metrics inevitably missing.

With blockchain

Blockchain provides you with comprehensive data about audience behavior stored in a single database, so you don’t have to gather information across different tools.

Improve with Blockchain
Honest prices

Use case 3. Honest prices for ad space

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Currently

Due to lack of transparency when making deals, ad purchasers often risk buying ads at unjustly heightened costs without even knowing it.

With blockchain

Smart contracts irreversibly define prices of ad spaces based on specific factors, each reflecting ad performance: views, clicks, impressions.

Improve with Blockchain