Blockchain applications in advertising
Use case 1. Reduced ad fraud
Insufficient transparency of ad impression data leaves advertisers in the dark about who’s generating impressions, which makes marketing analysis and forecasting guesswork.
Blockchain provides you with accurate, real-time insights, giving an exact idea about impression sources and guiding your further marketing activities.
Use case 2. Accurate audience targeting
When it comes to audience analytics, current analytical tools, though insightful, are not sufficient, with some meaningful metrics inevitably missing.
Blockchain provides you with comprehensive data about audience behavior stored in a single database, so you don’t have to gather information across different tools.
Use case 3. Honest prices for ad space
Due to lack of transparency when making deals, ad purchasers often risk buying ads at unjustly heightened costs without even knowing it.
Smart contracts irreversibly define prices of ad spaces based on specific factors, each reflecting ad performance: views, clicks, impressions.