Blockchain solutions for advertising from Aetsoft
Direct communication
The distributed nature of blockchain and smart contracts make advertiser-publisher communications direct and transparent.
Trusted data
With blockchain, every piece of ad campaign data is on the surface. You can see who viewed your ad along with conversions and other key metrics — every action is recorded on the ledger.
Verified publishers
Think of blockchain as a highly protected database of publishers where there's a small chance of encountering swindlers when buying impressions.
Security
Single-point-of-failure risks leading to data thefts can now be eliminated, as data on a blockchain network is shared among all participants.
Instant transactions
Smart contracts can streamline advertising transactions, with automatic and instant money transfers to the advertiser’s account upon buying an ad.
Valid impressions
Smart contracts could be used to define the audience impressions should target as well as the number of impressions that count as successfully-achieved campaign goals.
Discuss a project
Tell us about your blockchain advertising project, and we will get back to you with a free consultation.
Get expert adviceBlockchain applications in advertising
Use case 1. Reduced ad fraud
Currently
Insufficient transparency of ad impression data leaves advertisers in the dark about who’s generating impressions, which makes marketing analysis and forecasting guesswork.
With blockchain
Blockchain provides you with accurate, real-time insights, giving an exact idea about impression sources and guiding your further marketing activities.
Use case 2. Accurate audience targeting
Currently
When it comes to audience analytics, current analytical tools, though insightful, are not sufficient, with some meaningful metrics inevitably missing.
With blockchain
Blockchain provides you with comprehensive data about audience behavior stored in a single database, so you don’t have to gather information across different tools.
Use case 3. Honest prices for ad space
Currently
Due to lack of transparency when making deals, ad purchasers often risk buying ads at unjustly heightened costs without even knowing it.
With blockchain
Smart contracts irreversibly define prices of ad spaces based on specific factors, each reflecting ad performance: views, clicks, impressions.
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