Blockchain applications in retail
Use case 1. Boosting customer loyalty
With customers’ transactional data dispersed across loyalty programs, retail brands have to continuously collect those, risking to miss something and not properly reward customers.
Access data from various loyalty activities from a distributed blockchain database, with information about all transactions stored in a single digital wallet.
Use case 2. Increasing logistical efficiency
Opaque, practically non-traceable supply chains put retailers at risk of distributing counterfeit or damaged products that might affect their reputation along with customer confidence and trust.
Trace condition and provenance data throughout logistics processes, viewing those in real-time, at every step of transportation, up to retailing itself.
Use case 3. Protecting consumer privacy
Consumer data, such as bank details, health records, or purchase histories, are distributed among siloed, weakly-protected databases, often making hacks a no-brainer.
Put sensitive information onto a single blockchain database, to ensure quick and safe access to immutable insights driving your analytics and marketing decisions.